In the modern age, we expect decisions to be supported by data, facts, figures & analysis.
Of course, this has always been the case in the commercial world, and at Top Quote, we’re very much committed to using a data-driven approach that ensures we are doing the best job we can.
However, as our collective exposure to these methods has increased in our daily lives to such a saturated point, it becomes increasingly difficult to engage with them and understand what these figures truly mean.
Child Poverty in the UK
The latest figures for 2019 -20 show that 4.3 million children in the UK live in poverty. That is an astonishing 31% of all children in this country. If your child is in a classroom of 30, that’s 9 of their classmates.
These are pretty shocking statistics. What does this mean for these children and these families? Firstly, these are pre-pandemic stats, so undoubtedly, there will now be more. Secondly, poverty isn’t a simple yes/no status, so the experience of struggling families living underneath or around an arbitrary line to categorise them cannot effectively tell the right story for how many children that is.
Whatever we read, whatever we think, it’s more than that.
Wood St Mission Christmas Appeal 2021
Wood St Mission has been helping families in Manchester and Salford for over 150 years, delivering essential help and goods like food, bedding, and school uniforms to those that need it the most.
Amongst those essential items listed are new gifts and toys for Christmas.
Wood St has an annual campaign that wants to make sure that every child has something special to open on Christmas day. As a parent, I am entirely certain that this is one of the most important and incredible things they do.
A gift to open means infinitely more than what that gift actually is. I know this for a fact because I am incredibly fortunate enough to have opened quite a few when I was a child.
It means hope.
It means the world that spins around you every day might just be one of wonder, delight, and surprise no matter if your recent experience is telling you otherwise.
A gift also means that you are seen.
At a time of such turmoil, against a backdrop of the inevitable excess and inescapable lights, windows, jingle bells, adverts, and complete takeover that Christmas will bring, every child deserves to know that they are a part of it.
Not one child should be left out.
How to Help
In 2020, Wood St made sure that 12,500 of these gifts were available for children to open on Christmas Day in the Manchester & Salford area.
It’s pretty simple to understand what the stories inside those figures really mean to those children.
For 2021, it would be amazing if those that are able to, can help them continue to do this essential work.
Top Quote is a proud and dedicated supporter of Wood St, and we are committed to helping their Christmas 2021 appeal through our own fundraising efforts and donations.
There are several ways to get involved. It’s incredibly simple to do so from an individual or workplace level, and there really isn’t a better time than right now to do so.
Take a look here now to see for yourself and understand more about how they make it happen.
Let’s give as much hope as we can, together.