There will always be defining images to accompany landmark moments in history. They often act as a jolt to the memory that can transport us back to precise moments, emotions, and memories.
Amongst the library of images that will inevitably document the last 18 months of the Coronavirus pandemic, there will be plenty of almost blank screens. Screens on laptops, tablets, and mobile phones – empty apart from little video camera icons, spinning circles, and pulsing dots. These are the brief moments that happen just before technology allows us to connect with family, friends, and loved ones in remote locations.
Then, of course, faces appear. Yours and theirs. Some familiar, that you hadn’t seen for a while and some brand new as lives arrived in a different world, greeted by doting grandparents smiling through a screen. And the heart-breaking reality is that some people also had to say goodbye through these devices, taking comfort from the fact that they couldn’t be there but could at least see each other for a final time.
Technology as a human tool
Us humans are an adaptable lot. Our shared history is full of technology that has been created to connect us, keep us safe, and bring us closer together. From paintings on cave walls, through printed books, to telegrams, telephones, and all the way to Zoom & Google Meet.
However, it’s always down to people to decide how to use technology and how successful it is. As an example, Zoom participants increased by a whopping 2900 percent in the first half of 2020 alone. Initially, as tools for business meetings, platforms like Zoom, Microsoft Teams, and Google Meet were very quickly adapted and adopted to suit the needs of families that were divided by social distance. They joined the rising use of Facetime and video calling apps that are used to unite people all over the world.
The little things that mean so much
As our behaviour is gradually returning towards something that resembles the normality we were used to, it appears that the video calls are here to stay. The pandemic has caused us to reset our outlooks and attitudes regarding the connections we once took for granted. We are far more open to any platform or application of technology that will enable this for us.
We want to witness and share those micro-moments that we now know mean so much. Grandchildren reading their first book or reporting their wobbly tooth can be witnessed live with interaction and engagement at a moment’s notice. It gives us a direct and simple connection.
Being there when you can’t be there
For us, in the insurance industry, it’s been interesting to make parallels with these kinds of developments and the way we work. The desire to be there for your family, friends, and loved ones when you can’t be physically present is such an important part of what we do.
We are constantly looking for the most simple, adaptable, and useful ways to make that happen through the products and services that we offer. To find out more about how we could be helping you in this way, feel free to contact us to learn more.